Rotom Europe expands activities through acquisition of Poolback in Spain

Rotom Europe expands activities through acquisition of Poolback in Spain

Rotom is on a mission to become the European leader in sustainable load carriers solutions. With the acquisition of Poolback, Rotom is able to expand its load carrier services in Spain, France and Germany. Poolback is a privately owned company headquartered in Madrid. Poolback has an attractive service proposition which includes pallet pooling, pallet banking, rental of pallets and a variety of related services. The company has a granular depot network throughout Europe, which will have significant added value for the Rotom Group.

"We manage the entire logistics loop, from customer delivery to the collection at the place of receipt", says Javier Escudero, MD Poolback. "We rent out pallets for a limited time to cover trips in internal loops. In addition, we establish logistics routes for the collection of load carriers at the point of consumption. Furthermore, we store and inspect load carriers to be able to return only those suitable for reuse to the customer. We also offer maintenance options for many types of packaging."

Poolback’s core activity is pallet pooling and pallet banking all over Europe, which fits perfectly within the sustainable mindset of Rotom. According to CEO Arjan Kuiper, "now we are able to offer our clients in Europe pooling for standard items like Epal pallets and H1 plastic pallets, where Rotom company '2Return' offers packaging recovery solutions for bespoke pallets. Both concepts are highly complementary and contribute to the circularity and reuse of load carriers like pallets, cages, etc."

Poolback will retain its own identity and brand name. Supported by the Rotom Group and its extensive product and services portfolio, the aim is to significantly increase growth beyond wood and plastic products. Current Poolback owners Javier Escudero and Maria Martin remain on board of the company to support a smooth integration with the Rotom Group and support further business development.

Rotom supports companies with logistics resources for transport and storage in 10 countries in Europe. It is able to manage the entire logistics of load carriers throughout a customer's supply chain, from the production location up to the retrieval at the end of the chain, with a single point of contact supported by a dense network of European locations.

Rotom’s load carrier solutions ensure a more efficient and sustainable customer supply chain (including a reduction of supply chain costs and an increase of reused equipment and materials). Rotom serves customers through a broad range of logistic equipment products and services, such as:

  • Logistic equipment (standard and client-specific sizes, new and reused): Wooden pallets, plastic pallets, pallet collars, roll cages, storage systems, plastic crates, plastic pallet boxes, metal boxes, internal transport equipment
  • Services: Rental, pooling, packaging recovery, returnable transport item management (“RTI”), product design, repair & maintenance, (re-)purchase of logistic equipment

Rotom Group turnover will exceed €220 million in 2022 and the number of employees is over 500. Arjan Kuiper, CEO Rotom Europe: "Poolback is a very solid company that has been excellently positioned over the years with good, high-quality services and a motivated and experienced team of employees. With Poolback being part of the Rotom Group, we are making further steps in the expansion of a comprehensive network in Europe for the delivery and reverse logistics of load carriers."